How to Choose Between RCS, WhatsApp, SMS, and Voice for Your Next Campaign.
Choosing the Right Communication Channel 📖 Introduction In a world in which communication channels are multiplying both in number and variety, choosing the right one for your campaign is no longer an easy process. Ranging from the simplicity of SMS to the richness of engagement of RCS and the closeness of voice, each communication channel has its own advantages and disadvantages. So, how do you choose the most suitable communication channel for your next campaign? Let’s break down the fundamentals — RCS, WhatsApp, SMS, and Voice — and guide you through selecting the appropriate one depending on your goals, audience, and budget. 1. SMS: The Classic Workhorse SMS has been a tried-and-true foundation of mobile communication for decades — and with good cause. When to Use SMS: Time-sensitive promotions (e.g., flash sale, appointment reminders) High-volume, low-cost campaigns Non-data or non-smartphone audiences Advantages: Universal: any cell phone can use it No int...